Working from Home

Why Its Important to Grow an Email List

An email is an important form of business communication that is fast, cheap, accessible, and easy to copy. Email can be of great benefit to businesses as it provides efficient and effective ways to transfer all kinds of electronic data.


The fact is that email list is very important in modern business communication. Every day, millions of emails are sent from companies to customers. There are many reasons why email is so popular when compared to other forms of communication.

Here are 9 reasons why email marketing and growing email list is so important:

1.        Stay in touch with your audience

Emails have the ability to keep your users informed. Users are eligible to check their email when appropriate. It can make them feel that you are thinking of them. This email can be as simple as: "Hey, you're in our mind, here's a special offer!" Or "Here's an update on what's been happening here in recent weeks." People who have signed up for your email list have already pledged to receive this note. So, they will likely enjoy these emails and this will boost engagement with your users and email list will keep growing.

2.        Reach customers in real-time

According to Litmus, 54% of all emails were opened on a mobile device. This is important and should come in handy when planning any marketing strategy. More and more users are using their mobile devices to access not only emails but also media and other types of information. So in this way it becomes easier to grow the list of the users and reach maximum to your targeted audience.

3.        We can engage people with email list

For a long time, indeed, over 40 years, email has been a form of communication. As the years go by, email is fast becoming one of our primary means of communication. We are all designed to respond to emails in one way or another. Whether replying, forwarding, clicking on something else embedded in the email, deleting, or buying something, or signing up. We tend to do something with email. Knowing this, you can use email to get people to your website, phone, and call, or any other call. In fact, more than 25% of sales last year were attributed to email marketing. So in this way we can engage more and more people with our email list.


4.        Email marketing is easy to measure with email list

Most email marketing tools offer the ability to track what happens after you send an email campaign. You can track delivery rates, bounce rates, subscription rates, click-through rates, and open rates. This helps you better understand how your email campaigns are working, which ones to adapt, or which ones to get rid of altogether. These metrics should not be ignored. They are an important part of your overall internet marketing campaign. Although some various studies and surveys aim to offer "the best possible" scores, it all depends on your industry and target audience. If your customers not only want but also expect daily emails, you better provide them which are only possible when you have your subscribed email list.

5.        Its cheap to grow your email list

You can reach a large number of users with less than a penny per message. With email marketing the cost per conversion is so low, I can't believe not every company participates or engages more often.

Email marketing services such as Cent Grade are priced at 0.0006 cents per e-mail level for their Platinum Marketing. MailChimp allows you to send 12,000 free emails a month. They also offer large monthly plans for growing businesses with over 600,000 customers and high volume shipping plans for more. Another email marketing company, Vertical Response, offers free email marketing up to 4000 emails and 1000 email contacts a month. They also offer shopping services for high-volume senders.

So, yes, it may be wise to hire someone to handle the effort. With 15,000 email databases, your company will spend 152 hours each year managing campaigns, according to Shout Out Designs. This will include writing, drafting, scheduling, sending emails, etc., proposals, missing coupons or other concerns, and answering any questions related to database maintenance: adding and deleting members, information updating, and other tasks.

6.        Allows targeted messaging with email list

Now let's talk about the importance of email marketing when it comes to leadership development - sometimes referred to as email lead marketing. The main idea here is that your potential customers are at different stages of the purchase. Some may be in the consideration stage, others may be in the research and comparison stage, and others may be in the purchase stage. Creating buyer personalities can help you figure out what kind of content to create for each step.

Dividing these users into appropriate email marketing lists helps businesses target these groups more effectively.

7.        Increase brand awareness with growth of email list

No, social media is not the only platform that helps brand awareness of the company. Having the email addresses of a user or prospect means one thing: they show a level of interest in your business. Email marketing gives you the ability to go beyond the mind and increase the level of interest, the brand awareness.

So in this way you become successful in selling and reselling your product or service, only if you have email list and keep trying to grow the list more and more.

8.        It is timely

Yes, one of the benefits of growing email list is that you can sell your product if you approach it in the right way. It is important to use all of your user's data and information sending customers a special offer on their birthday, or telling them their favorite dish, are far more effective than sending them a menu.

This email marketing strategy can also include seasonal offers, which can help you promote holiday specials or annual sales. Be sure to make sense of any offer immediately - customers are more likely to make a purchase when the contract expires soon.

9. Everyone (almost) uses email

The HubSpot survey found that 91% of users use email. That should be sufficient enough to persuade you to discover the device. Unless your industry accounts for the remaining 9% (hint: it doesn't), email lists offer an incredible opportunity to reach customers. Not only can you give them discounts, specials, new products, and more, but they can also like and forward these emails to anyone. A good number of email lists are to encourage users to share as many offers as possible.